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Nailmatic was founded in 2012 by two entrepreneurs who had the crazy idea of selling nail polish from a vending machine. Two guys creating a nail polish brand?! Why not? Boris and Lilian know nail polish like the back of their hands (pun intended). Boris has a background in the cosmetics industry (Black Up, By Terry, Rouge Baiser, Deborah Group) and Lilian is a self-taught jack of all trades with experience in communications and music. In 2014, they launched product for Kids
Nailmatic products are made in and around Paris, France using non-toxic, water based materials, and boxed in sustainable packaging. Their products are never tested on animals, and pass the rigorous product safety standards of the ANSM (the French agency for the safety of health products).They are committed to corporate social responsibility and collaborate with the ADEP (the French association for the mutual aid of disabled persons) for their packaging.