Meet The Team


"We are product experts acting as trusted advisors investing in your child's first steps and first foundation of a healthy lifestyle. The birth of our customer is where we begin.".

Ginny Hershey-Lambert

Founder & President

Ginny has extensive management experience in the luxury fashion retail industry. Since 2013, she founded GHL Group LLC Consulting, became a member of the North American Board of Yoox Net-A-Porter Group and the President of St John Knits. Before 2013, Ginny served as Executive Vice President of Merchandising, store planning and design for Bergdorf Goodman, the world's leading multi-brand retailer with revenue of $600M. She spent 17 years at Neiman Marcus and last served as Vice President of Merchandising for Women's Designer Apparel. In this position, she oversaw the purchasing and planning for all 36 retail stores in the United States. Ginny's unique experience combined with her close personal relationships with industry leaders, have provided her with a comprehensive understanding of the premium sector.

Carolyn McCall

Co-Founder & COO

Carolyn is a Fashion Industry Executive in global retail and wholesale apparel, footwear and accessories. Her background is comprised of specialty retail companies and international lifestyle brands, including Neiman Marcus, Bloomingdale's, Polo Ralph Lauren, and Bally of Switzerland. Carolyn's broad experience in the industry brought her to creating McCall Consulting Group in 2008, a Global Fashion Business Development Practice. As a seasoned business strategist and customer-centric industry expert, she helps companies create strategies to maximize opportunities and minimize risks, while leading teams to execute the plans and growing brand identity. Carolyn serves on the Board of Directors of the Boys and Girls Club of Santa Barbara and serves as a Mentor for the Enterprise Launch Program for Entrepreneurship & Innovation at Santa Barbara City College.

Marie-Charlotte Wood Joly

Director of Sales & Customer Experience

Marie-Charlotte(“MC”) is a proven retail, branding and training expert. Her career began in Paris, France at Givenchy after which she moved to Chanel within the international training department as Instructional Design Manager. In 2012, she relocated to California and continued her executive management around the client experience and brand message at Christian Dior and St John Knits. MC has since co-founded Re-Tailored Consulting focusing on communication and marketing solutions while simultaneously representing premium European children's brands. She is the proud Mother of 2 sons and serves as our resident “Mom” expert.